Selected Brands
Impact
A decade of leadership, reduced to the numbers that mattered to the businesses I served.
10+
Years of Brand & Marketing Leadership
300+
Team Members Across Marketing, Sales & Creative
National
Retail Expansion — Walmart, BlueMercury & Beyond
35→85%
Technology Adoption Growth
8+
Business Functions Unified Under One Strategy
$435K+
Revenue Growth Delivered
Reading the Numbers
The technology adoption figure — 35% to 85% — reflects a full rebuild of a regional real estate network's marketing operations: new CRM workflows, agent training, and a content system that made adoption the path of least resistance rather than a mandate.
The retail expansion and revenue figures trace back to the same discipline applied in a different context — repositioning a brand, aligning the functions around it, and building the go-to-market plan that got it onto national retail shelves.
None of these numbers exist independent of brand. Every initiative that hit its number also had to earn its place in the brand's voice — that constraint is what makes the results durable.
Scope
4
Industries — Real Estate, Beauty, Hospitality & Retail
$785K+
Total Budget Managed
3
Marketing Organizations Rebuilt From Zero
National
Single Campaign Rollout, Nationwide
Industries
Markets
Partnerships
2024 — Present
Strategic advisor delivering brand strategy, creative direction, AI-augmented marketing, and go-to-market initiatives for luxury, beauty, hospitality, and technology brands.
2018 — Present
Marketing Strategist & Manager — leads integrated marketing strategy, marketing operations, internal communications, and digital transformation initiatives supporting more than 300 real estate professionals across one of the nation's largest luxury real estate networks.
2018 — 2022
Led brand repositioning, creative direction, product development, digital marketing strategy, and integrated product launches that supported national retail expansion, including BlueMercury and Walmart.
2017 — Present
Founder & Brand Director — founded and led an international consumer brand end-to-end, setting brand strategy and product direction while owning customer experience, marketing, partnerships, and commercial operations through its scale to national retail.
Selected Brands